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Why White Hat SEO Strategies Are So Important

Years ago it was very easy to get your web site ranked high in search engines by paying various services to provide bogus back links to your site which fooled Google into thinking that these links were legitimate.  As wrong as they were, these tactics worked great at the time, but no longer provide the same positive results not to mention that today, if you employ these same tactics, Google can actually penalise your site and take you out of the search engine rankings all together.

Today you must have what is called a ‘white hat’ approach to SEO to move up in the various search engine rankings.  Straight Up SEO Brisbane specialises in white hat SEO practices.  White hat SEO services involve effectively doing the following to ensure that your web site is not penalised by the major search engines:

Providing Great Content – If you want to rank high in the search engines, one of the most important things that you can do is constantly update your web site with quality content.  This content should be informative and well written so that it does not sound too spammy.  Search engines are able to determine whether your content is legitimate by comparing it to content from other high profile web sites. 

Use Keywords Sparingly – Many people think that if you are targeting specific keywords that you should use them as often as you can on your web site.  This strategy will most definitely back fire when it comes to improving your search engine rankings.  When you are building content for your web site it is fine to use keywords, but you should use them very sparingly.  A good rule of thumb is to use them once per every 100 words of content.  

If you are in the market for a professional SEO company, you should contact Straight Up SEO Brisbane for a free consultation to determine your needs.  We would love to sit down with you to discuss how we can create an SEO package that will drive traffic to your site organically.  Have a look around our site to see all of the services that we have to offer small and large companies all over Australia.

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I engaged the services of Straight Up SEO to build us a website and get us to the top of Google. Chris was an unbelievable help, always keeping the lines of communications open and keeping me up to date. The site looked great from the start and we were on the top of Google within about 2 months. We now get about 2-3 enquiries per day and business has grown by about 50%. Thank very much Chris, I would recommend you to anyone looking for a website or SEO.Angie Baxter
Straight Up SEO built my site and got me position 1 rankings in Google for ‘gold coast hairdresser’ within 3 months. Chris is a great guy to deal with as he is easy to talk to. He knows his stuff and isn’t pushy. I have no hesitation in recommending his services.Tileah Mcgowan
I used Chris from Straight Up SEO to design my website, i had no idea where to begin and Chris made the process all that much easier. He delivered exactly the site that i wanted after spending only such a short time working on it together. I have frequent updates and changes that i need to have posted etc to my site and within 24hrs Chris has it all up for me. Nothing is ever a drama and that gives me piece of mind.Kahlee McMullen